Hi, Welcome to LoobaLee!  I’m Suzanne Rielle, co-founder of LoobaLee.com, along with my husband, Peter.

In the beginning….I envisioned LoobaLee nearly 10 years ago after our first daughter was born.   I thoroughly enjoyed shopping for her, always wanting her to wear the best we could afford,  I became very astute at shopping for the best deals available.

This was at a time when the children’s clothing market was booming on eBay.  I enjoyed participating in the boom, but also found it time-consuming and inconvenient to pay attention to auctions. Being a full-time working Mom, I wanted the rewards of buying and selling on-line, but I wanted an easier approach.  I felt like the one-size-fits all approach to selling children’s clothing on generic auction sites was akin to fitting a square peg into a round hole.

I could visualize a custom, simple approach unique to children’s clothing – an approach that helped Moms buy and sell on-line easily, and also help Moms benefit from my experiences in dressing my kids for “virtually” free.   And, the ultimate scenario would be to provide moms with a free venue to do so!

And now… Over my years of researching the children’s clothing industry as a whole, I’ve become aware of so much consumer excess, cheaply made garments, and struggling small businesses.   While at the same time, so many needy children right here in our own home towns.   Beyond providing a safe, simple place for Moms to exchange kids’ clothing online, my passion has exploded into an environmental, economical, and charitable cause that I refer to as “Conscious Kids’ Closet” (now my favorite blogging topic).

It has taken the contribution of nearly 40 people to bring LoobaLee.com to you, and the ongoing support of team and resources to keep up with today’s user and technology demands.   We have been blessed to attract a team of like-minded, supportive Moms, developers, and other individuals to help make our vision a reality.

We hope you’ll give LoobaLee a try and share it with your friends.  We have lots and lots of ideas to continue expanding the products and services LoobaLee offers in the future.  And, we’re always open to your ideas too.

Warmly,