http://www.loobalee.com/blog/ashley-mary-kates-new-adventure-olsenboye/ Fri, 20 Jan 2012 15:20:48 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.loobalee.com/blog/ashley-mary-kates-new-adventure-olsenboye/comment-page-1/#comment-1130 Suzanne Wed, 04 Nov 2009 23:48:11 +0000 http://www.loobalee.com/blog/?p=2108#comment-1130 I'll be curious to see the pre-launch -- typically these star-studded ventures with superstores and large department stores fail to impress when it comes to real quality. Just looking at the video, the designs also appear to be inconsistent with the the $20 - $50 price point. In partnering with JC Penney, the line probably has to meet certain pricing parameters, since it will likely be marked down by 40% rather quickly. I’ll be curious to see the pre-launch — typically these star-studded ventures with superstores and large department stores fail to impress when it comes to real quality. Just looking at the video, the designs also appear to be inconsistent with the the $20 – $50 price point. In partnering with JC Penney, the line probably has to meet certain pricing parameters, since it will likely be marked down by 40% rather quickly.

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