The recent of announcement of Gymboree’s Spring Baby Sale (“for a limited time only”) reminded me that most children’s clothing stores offer at least two “Baby Sales” per year. Just like you can expect to see the competing White Sales roll around about twice a year, so can you expect to see the Baby Sales. The Baby Sales range from clothing to all kinds of baby and toddler gear, strollers, bedding, toys, and other basic supplies.
Sometimes these sales are another gimmick to attract shoppers. But, if you know your prices well, they may also be an opportunity to buy items that rarely go on sale – especially gear like strollers, car seats, front/back carriers, bike trailers, etc. They are a worthwhile time to plan ahead, especially new Moms and upcoming baby shower opportunities.
The sales are generally on in early September and early February for baby gear and basics. The clothing specialists often follow suit simultaneously or toward the end of February and March. Per my historical anouncements of such sales, there isn’t a specific week or trend but sales are likely to be strategically placed between Valentines Day / Presidents Day and Easter.
If you are currently in need of baby clothing or have an upcoming gift-giving opportunity, check out the Gymboree sale or watch your e-mail and paper for potential upcoming announcements from retailers such as Janie and Jack, Hanna Andersson, Old Navy, Baby Gap, and The Children’s Place.
– Suzanne Rielle, Co-Founder, Loobalee.com