Have you noticed the recent changes to several major children’s clothing retailer’s websites? In the last couple weeks, we’ve seen major upgrades made at Hanna Andersson, Children’s Place, Boden / Mini Boden, Limited Too, Lands End.
Prior to that, you can probably remember the Gap‘s upgrades made with the rollout of their 4-in-1 Shipping services, Naartjie’s recent upgrades, and J Crew / crewcuts recent visual changes on top of the fiascos they’ve had with order fulfillment back-end changes throughout the summer.
What’s Up? Web 2.0, new software technologies, such as AJAX, and competition.
One has to ask, why Limited Too? Why make an investment in a brand that is being retired? Very curious. Especially given Justice Just for Girls has just come on – line with some of the website usability we’re seeing at other sites, but from far the best.
And what about Gymboree and Janie Jack? We suspect upgrades are under development and coming soon, since Crazy 8 rolled out with a current Web 2.0 (ish) design.
We’d love to hear about your favorite websites and why you like them. We have our opinions and plan to do a full analysis — sort of a 4 or 5 star rating system on these sites, and would love your feedback and input.
Visit these sites and let us know what you think!
— 