Of course! Doesn’t Everything? The Garanimals brand was originally introduced in 1972 by the Garan Inc. Since the 80’s, Garan Inc. has not actively advertised the brand. But, in February, they announced a comeback campaign.
Who is Garan? Garan Inc. was aquired in 2002 by conglomerate Berkshire Hathaway, of which Warren Buffet is Chairman and CEO and Bill Gates sits on the Board. No wonder they can make a comeback!
What are Garanimals? Garanimals is a mix and match clothing line aimed to build self-confidence in young kids by teaching them to dress themselves. To make an outfit kids simply matched the friendly animals on the clothing tags. When the brand was big Dr. Joyce Brothers was even the main spokesperson and is still quoted on the Garanimals website today.
Making the Comeback – For the comeback, Garan continues to leverage their long-time relationship with Walmart. They have revamped ad campaign, website and, as expected, inexpensive price point. The matching idea still exists with updated styles, colors and animal characters.
Watch the Video – The new advertising compaign “Garanimals – Lets Kids Be Kids” is a clever reminder that adults occasionally go over board in dressing their children in stereotypes of themselves — for which I tend to agree. Real-life, quality, designer kids clothing sits happily between bland and stereotypical.
Can I Find it on Loobalee? With Garanmials price point (at just $2.88 – $3.50 retail), it won’t re-sell well enough on-line to justify overhead shipping costs and therefore won’t be a sponsored brand on Loobalee.
Should I Buy Garanimals New? All kids needs some play basics, and even some of the Garanimals will work within my “Dress for (practically) Free Philosphee” One of Garanimals slogans for kids is “Pick a pair you can wear”. As a Mom, on the other hand, I would say “Pick a spare you can wear”. These can be great items to keep in the diaper bag (take along coordinating pieces you can wear in a pinch) and are good for messy play.
I went to my local Walmart to check out the Spring 2008 line – try these shopping tips:
- FOR GIRLS – I like the twill gingham and denim shorts — believe it or not, the color is pretty good, and they will coordinate with your Hanna Andersson, Gymboree, and other designer favorites. The solid color skorts are o.k. in a pinch too.
- FOR BOYS – Again try the twill and denim shorts. I’d also try a couple solid color and stripe t-shirt’s. Again, the colors are quite good, and they will work for rough play and emergency spares.
- IN GENERAL – I recommend avoiding the prints and screen-printed items — as the look like they only cost $3.00.
Learn more about the history of Garan and Garanimals at eNotes.
— Suzanne Rielle, Co-Founder, Loobalee.comLoobaLee.com – When Your Kid’s Outgrow, LoobaLee is the Place to Go!
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