We are huge fans of high quality children’s apparel and Hanna Andersson is at the top of our list. We recently learned that Hanna Andersson pieces have been spotted at Costco and Nordstrom. Rumor has it that they will be seen in a few more out of the ordinary places in the future.
The retailer confirmed the rumor but says that their website and stores will remain the best place to find the complete selection. Their Facebook discussion page states, “The most important thing we want to let our Hanna fans know is that our commitment to quality will not change; the prints, patterns, and styles might be different – but not the quality.”
The dresses for Costco are apparently made from past season overstock fabrics. The sizing remains the same but the tags on these pieces include traditional Hanna sizes along with US Sizing to avoid confusion to Costo customers. This tag discrepancy will make it easier to spot so from a resale perspective that’s good news. Pictured below are the three dress styles currently found at Costco stores for $13.99. Each dress is made in two different color options.
While the brand is testing out bigger markets at Costco, Hanna’s are popping up at Nordstrom’s too. This pairing seems to be a better fit. 
We found this cute little dress at Nordstrom.com along with sleepers, bodysuits and rompers for boys and girls in infants sizes. All of these garments can also be found at Hanna Andersson stores and online for the same price. The bonus, if you live near a store, you save on shipping. You also have the option to buy online and pick up in stores. It will be interesting to see how markdowns and sales will be handled so the two stores are not competing with one another.
Many fear offering Hanna’s at other big box stores (Costco in particular) will cheapen the brand and/or make it less of an heirloom quality label. Others think it’s a great way to make the brand accessible and affordable. We’d love to know what you think. Feel free to leave a comment below.
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I recently purchased Hanna Andersson sleepers at Costco for my grandson. The quality is great and the price was right. I hope to see more of this. I really want to find stores closer to me than the Hanna Andersson stores.
Hi Judy, thanks for the comment and Costco tip! It must be working out for them, since this is another new season and they’re still carrying Hannas. You’re lucky — I don’t have an HA store, Costco store (or much of anything else for that matter) near me!
Do you have a Nordstrom close? They have Hannas too.