I thought this was a great interview. It’s posted on the Boden Website.
I learned that 1/3 of the Boden’s total market is U.S.-based, and is the portion of the business that is most hit by the recession. But, although Boden recognizes the recession as a factor, he places a higher emphasis on the Company’s continued efforts to serve the U.S. market – indicating they don’t feel like they’ve hit on quite the right formula yet.
By visiting the Boden USA website now, you may be selected to participate in survey. Complete the survey and your name will be entered in a drawing for a $500 Boden gift certificate.
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If you have an opportunity to watch the video, let us know what you think? Curious how close or far away you think Boden is from fully satisfying the U.S. market for kids clothing, specifically.
Suzanne Rielle – Loobalee.com
Get on the list to join our upcoming LoobaLee Private Beta! Buy and sell your children’s clothing on-line and outfit your kids for virtually free.
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