I haven’t seen this advertised, and I’ve been waiting on the “1st 2 Know” email list all Summer, but today I visited ShopJustice.com and found them Open for business!
Did I miss a press release? I don’t think so. I searched Google and visited TweenBrands.com but didn’t find any news or announcements. So, as far as I can tell, I stumbled upon a “soft-opening” of the site. I expect it isn’t too far down the road that we’ll begin to see some major promotions (likely they are still working out some kinks).
The website is populated with merchandise, including “back-to-school” items, but not quite the volume you could find in stores yet. I expect the inventory will grow over time. And, as expected, there is not yet much to offer in the Sales section.
I like the organization of the site (much better than Limited Too). It is easy to navigate and formatted in the ‘new’ style that we’re seeing implemented on other sites right now — with the menu selections across the top rather than down the left.
I was able to create an account, for which I immediately received the exciting gift of Taylor Swift desktop wallpaper, which was followed by a nice 20% off coupon code in my Email box. The email was an invitation to shop on-line, verifying that on-line checkout is open.
A couple features are not yet implemented, such as the promising-looking “Wish List”. Clearly the site is intended to attract girls to shop and socialize. The Wish List advertises the features of “Send hint to Mom and Dad” and “Show off your favorites to friends”. To also appeal to Girls, special deals and news can be “text” directly to a mobile phone and shared with friends.
If you don’t know much about Justice, it is a sister brand to Limited Too, owned and operated by Tween Brands, Inc. While the two stores service the same size market (e.g. Girl’s sizes 6 and up) there are some key differences:
- Justice is intended to appeal to “younger” girls, with a greater selection of pinks, lavenders, and “little” girl colors & styles.
- The Justice stores are bright – decorated in white, pink, and aqua colors. You’ll notice that Limited Too stores tend to have darker lighting, decorated in darker colors (intended to be more appealing to an “older” girl crowd)
- Justice apparel is slightly less expensive than Limited Too (although I see cross-over between the two brands in quality. Less expensive doesn’t, in every case, mean lower quality here)
- Justice stores are mainly found in “off-mall” strip malls, while Limited Too is primarily an “in-mall” brand
We’ll continue to keep you posted, and plan to review the site further when it is fully functional. When it is, we’ll be watching it closely and reporting in our bi-weekly “Sales At A Glance” post.
If you have any inside scoop about ShopJustice.com and their go-live rollout, our readership would love to hear about it. Please drop us a comment. Thanks!
