Yesterday we asked our site visitors whether or not they invested in special clothing to dress their kids for Memorial Day. As we expected, the results were a resounding ‘No’.
We were looking for that small percentage of people who might say ‘Yes’ to verify/understand why some retailers market clothing for this holiday (which is really just an early promotion of their 4th of July lines).
We notice a handful of people said they have purchased in the past, and since holiday clothing is bit of luxury — we would expect to see lower spend on traditionaly popular 4th of July kids clothing sales too.