Noie & Ems Launch The Emily Grace Collection for Girls

Disney actress, Emily Grace Reaves, best known for her role as Cindy Lou in Hannah Montana: The Movie and Miley’s little sister, Noah Cyrus, have decided to take their Noie & Ems Web Show fame to the next level by launching a new girls clothing line. 

The girls have teamed up with Ooh! La, La! Couture, a label that has been designing boutique quality clothing with distinctive flare since 2004.  The new styles will be dubbed, The Emily Grace Collection.  The line promises to be versatile, fun, sweet and a little rock and roll depending on how it’s worn.  Ooh! La, La! Couture says the “collection’s trendy, sweet, yet edgy feel, is reminiscent of Emily’s true personality.”  

The Emily Grace Collection consists of tank style dresses with tutu skirts in a range of bold prints including zebra and leopard prints.  The dresses are targeting for girls age 12 months to 10 years and are priced between $90 and $112.   The fashions will debut at Frank Segal in Santa Monica, California with a red carpet event on Valentine’s Day.  A sampling of the collection (including those seen in the video below and pictured left) can be pre-ordered at Ron Robinson.    

The driving force behind the designs is to raise awareness for the Lollipops and Rainbows Foundation launched in May 2009.  The foundation was formed to support four of Emily’s favorite charities (The Peace Fund, St. Jude Children’s Hospital, Society of the Prevention of Cruelty to Animals and Children Uniting Nations) and hopes to encourage youngsters and parents to support charities that are meaninful to them.  

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