Here’s a new twist on your back to school shopping in the form of a story. Ralph Lauren has come up with a clever online shopping experience with a cute story narrated by Harry Connick Junior. The RL Gang, A Fantastically Amazing School Adventure follows eight adorable kids in equally adorable fashions acting out the story of a not so average school day.
Watch the story and you can click on any character at any point in the video to take a peek into their closet. While you’re browsing the closet, you can purchase any of the three looks featured in the video. What a fun way to shop for back to school for both parents and children alike.
As an added incentive, from August 18 through September 15, Ralph Lauren will donate 15% off all children’s sales to Harry Connick Jr.’s charity, New Orleans Habitat Musicians’ Village (up to $25,000).
We love the idea of this interactive shopping experience! Let us know what you think in the comment section below.
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