While perusing the internet yesterday searching for what’s on sale, I noticed a few children’s retailers were linking to social networks namely, Facebook and Twitter. While I enjoy “poking” my peeps and “tweeting” my thoughts, I was curious what these stores were posting and was pleasantly surprised!
My first stop was Gymboree on Facebook which has more goodies than Gymboree’s Twitter page. On Facebook, they post promos and updates on the latest sales as well as store openings. I especially enjoyed the fan photos and “celebrity sitings” section. There is the “As seen in” post where Gymboree fashions have made an appearance in various magazines. Too bad they don’t give away which magazines offer the latest coupons. (The word on the street is they’re hiding in the June issues of Family Fun and Working Mother.)
For those Gymbo addicts who can’t wait to see what’s next (myself included) they offer a “sneak peek” into their newest lines which will make an appearance on their website on Monday, June 29 and in stores the following day. Check out the pictures above for the new lines; Tea for Two for baby/kid girl - Stunt Man for baby/kid boy - Sweeter than Candy for newborn girls and Jr. Rock Star for newborn boys.
My next stop was Hanna Andersson on Facebook. While Hanna is just getting started, you can upload a fan photo and take a peek at fall 2009. In addition, Hanna’s page has tabs for Offers and Events to keep us up to date as well as a Discussion section to post comments and questions.
Another noteworthy retailer to mention is Lilly Pulitzer on Facebook . On Lilly’s page you can read the story behind the creator, discuss your favorite print, follow the 50th anniversary jeep and get Tweets right from Facebook. You can even pick up some cool Lilly inspired backgrounds for your desktop.
With this new trend, there will be more than one way to get the inside scoop on what’s going on in children’s fashion and we’re just getting started!
Tina for Loobalee.com
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Today is July 15. Gymboree Gymbuck redemption starts tomorrow July 16. For a clever use of their Facebook page, they just posted that that you can use Gymbucks early on-line. We’ve noticed the on-line sale start early in the past, but have never seen Gymboree publicly announce it. They posted the “Inside Scoop” about 2:20 EST.