Did you know that the back to school shopping season is the second biggest shopping season of the year? It takes second place to Christmas/holiday shopping and lasts just as long. Back to school sales are what retailers look to in order to predict how well they will do during the winter shopping months. It’s not news that sales are expected to be flat this year and many retailers are drawing shoppers in by focusing on the web experience. We found some pretty cool interactive shopping features from a few retailers that we wanted to mention.
We’re loving LL Bean’s Mix and Match Favorites for boys and girls. Pick your top, sweater and/or jacket and match with the pants. You can even add tights and shoes in your virtual fitting room. It’s fun way for the kids to get in on the web action and do their own shopping. We are liking LL Bean’s product selection this year. The styles are on trend yet still classic and affordable. The kids catalog this year totally sets the mood for Fall! You can almost smell the cider and donuts.
If you haven’t been to American Eagle’s kids site, 77 Kids, you will want to check out the animated jeans fit guide for girls and the jeans fit guide for boys. It’s a virtual fashion show complete with upbeat music. You can even make the kids jump when you mouse over their picture.
The next stop is more of a fun place for the kids to play rather than a shopping experience. Land End has a fantasy backpack creator dubbed Packland. Here the kids can make a virtual pack to print or save. They can choose from four different themes, a dozen colors and even add a name to their creation. You can post your kids creation on Lands End Facebook page (now through Aug. 5) for a chance to win a real backpack.
These are just few of the virtual highlights we found today. Keep checking back to our blog posts for more cool web features as we discover them!
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Oh packland is such a great idea, loving these new features
Isn’t fun?! We especially like that Lands End is combining fun with their same great customer service. As a side note, I just had to return something that was personalized to Restoration Hardware and their policy is NO returns on personalized merchandise. The sewing was flawed, which was the reason for the return, and the Sales rep in the store was still resistant — she said absolutely no returns. Had to call Customer Care from their website. This would never have happened at Lands End.
I also like that Lands End is developing a competitive website (with bells & whistles) but at the same time maintains a high level of customer care. I feel the Gap right now is out of balance — a lot of focus (i.e. costly) on the web experience, and missing some obvious things with Customer Care.